13 January 2026ShareSave
The fifth tactic involves building multi-platform authority by publishing consistent information across different channels. AI models, particularly those with web search capabilities, often cross-reference information across sources to verify accuracy and assess credibility. When they find the same core information presented consistently on your website, in your social media content, in articles you've published elsewhere, and in your responses on community platforms, it signals that you're a legitimate authority on that topic.
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However, the site faces issues concerning credibility of conversations on subreddits and inconsistent approaches to moderation.